From Space With Love

In January 2016, Night Crew Labs was approached by Ogilvy & Mather to assist in their Valentine’s Day marketing campaign, From Space With Love. The campaign served to promote Huawei and their smartwatch product line. The premise of the mission was to fly many hand-written postcards along with Huawei smartwatches to the edge of space and back.

 

After less than two weeks of engineering design, mission planning, and ground logistics, we were ready for launch. We selected three launch sites near the San Francisco Bay Area, but the closer we got to launch day, the worse the weather became. The day before launch, we changed plans and drove eight hours to the Mojave desert to avoid the rain. The Ogilvy & Mather creative team arrived from Hong Kong, and our cinematographer partners from American Black Market drove in from Los Angeles. Read more…

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13 thoughts on “From Space With Love

  1. The premise of the mission was to fly many hand-written postcards along with Huawei smartwatches to the edge of space and back. Where did you get this information?

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