NIGHT CREW LABS
January 2016 – NCL collaborated with Huawei and Ogilvy & Mather to produce a Valentine’s Day marketing campaign: From Space With Love. The campaign served to promote Huawei’s smartwatch product line.
Mission
The premise of the mission was to fly hand-written postcards along with a pair of Huawei smartwatches to the edge of space and back. On a windy morning in the Mojave Desert, we released the balloon and payload into the desert sky.
Client: Huawei Mobile
Ad Agency: Ogilvy & Mather
Production: Night Crew Labs and American Black Market
From Space With Love: By the Numbers
Max altitude: 100,000 ft (30.5 km)
Max speed: 136.3 mph (219 km/h)
Range from launch site: 62 miles (99 km)
Launch time: 11:05 (Pacific Time)
Flight duration: 1h 50 min
Recovery time: 14:26 (Pacific Time) – 3h 21 min from launch
Facebook video views: 550,000+